Mondelez, a global snacking giant recognized for its wide-ranging brand portfolio, has forged a robust and strategic alliance with Israeli foodtech startups, notably exemplified through its collaboration with The Kitchen. This pivotal partnership, steered by Mondelēz International’s R&D and SnackFutures teams, marks a substantial leap into pioneering innovation within the snack industry.
Leveraging Israel’s thriving FoodTech ecosystem via The Kitchen, Mondelēz aims to amplify its snacking innovation while contributing its expertise in technological and commercial domains. This collaboration not only presents avenues for startups affiliated with The Kitchen to engage with Mondelēz’s global Technical Centers but also nurtures disruptive ventures capable of reshaping the global food landscape. This venture underscores Mondelez’s commitment to innovation and growth, epitomized through SnackFutures—an autonomous platform focused on brand and business innovation alongside venture investments.
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Mondelez’s Collaborations with Israeli Snack Innovators
Mondelez, the international snacking powerhouse acclaimed for its array of brands, has woven a strong network of collaboration with Israeli foodtech startups. One particularly standout collaboration is with The Kitchen, Israel’s pioneering FoodTech-focused incubator. Led by Mondelēz International’s R&D and SnackFutures teams, this partnership aims to spearhead innovation in snacking by harnessing Israel’s thriving FoodTech ecosystem. Aligning with The Kitchen enables Mondelēz to access cutting-edge technology ventures while contributing its expertise in technology and commerce. This partnership not only opens doors for entrepreneurs from The Kitchen to engage with Mondelēz’s global Technical Centers but also nurtures disruptive FoodTech startups capable of revolutionizing the global food system.
The Kitchen, which has nurtured a portfolio of 12 pioneering companies, champions global food challenges by nurturing and investing in advanced technology startups. Mondelēz’s collaboration with The Kitchen is a strategic move, offering mutual value. The corporation brings its industry expertise, offering unparalleled opportunities for technological exploration and commercial expansion to the startups associated with The Kitchen. This venture mirrors Mondelez’s commitment to innovation and growth, manifested through SnackFutures—an independent hub focusing on brand and business invention, brand reinvention, and venture investments.
In another strategic stride, Mondelez made a significant investment in Torr, an Israel-based snacks startup known for its groundbreaking technology delivering multi-textural, sensorial experiences in snacking. This investment, facilitated through SnackFutures, underscores Mondelez’s continuous pursuit of innovative collaborations and ventures, driving the reinvention of snacking experiences. Through these collaborations, Mondelēz International continues to solidify its position in the ever-evolving landscape of snacking, embracing disruptive technologies, and fostering entrepreneurial brilliance within Israel’s vibrant foodtech ecosystem.
Mondelez’s Snack Product Categories Unpacked
- Biscuits and Baked Snacks: Including various cookies, crackers, and bars
- Chocolate: Milk, dark, and flavored chocolate bars
- Gum and Candy: A range of chewing gums and assorted candies
- Cheese & Grocery: Cream cheese, mayonnaise, salad dressings, and more
- Powdered Beverages: Fruit-flavored powdered drink mixes
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Mondelez’s Brands Across Different Categories
| Category | Popular Brands |
| Biscuits and Baked Snacks | Oreo, Chips Ahoy!, Club Social, TUC, Belvita, Barni, Triscuit, LU, Prince, Honey Maid |
| Chocolate | Cadbury Dairy Milk, Milka, Toblerone, Côte d’Or, Cadbury Bournville, Freia |
| Gum and Candy | Halls, Stride, Sour Patch Kids, Maynards Bassetts, Trident |
| Cheese & Grocery | Philadelphia, Kraft, Oscar Mayer |
| Powdered Beverages | Tang, Kool-Aid |
Mondelez’s strategic alliances with The Kitchen and investments in Torr, an Israeli snacks startup, underscore its commitment to pioneering advancements in the snacking industry. Through these collaborations, Mondelēz International not only expands its presence in Israel’s vibrant foodtech landscape but also accelerates the reinvention of snacking experiences globally.
By leveraging disruptive technologies and fostering entrepreneurial brilliance within Israel’s thriving foodtech scene, Mondelez is redefining the future of snacking. This strategic synergy mirrors the corporation’s steadfast dedication to driving innovation, embracing technological advancements, and reshaping the narrative of snacking through unprecedented collaborations. As Mondelez continues to explore and invest in these visionary partnerships, it solidifies its position as a leader in the ever-evolving realm of snacking experiences.
