Mars, Incorporated, recognized globally for its wide-ranging presence in pet care, confectionery, cooking, and food brands, embarks on a novel venture in tandem with Israel’s groundbreaking packaging innovators. This groundbreaking collaboration between Mars and Jerusalem Venture Partners (JVP) represents a significant stride into the realms of food technology and research and development.
Leveraging the expertise of esteemed Israeli academic institutions such as the Hebrew University, Weizmann Institute, Technion, Migall, and Tel Hai College, Mars aims to pioneer innovative solutions addressing global food, agriculture, and nutritional challenges. This strategic alliance aims not only to innovate but also to revolutionize personalized nutrition and sustainability practices, setting the stage for a secure and eco-conscious future in the food industry.
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Mars Inc.’s Collaborations with Israeli Packaging Innovators
Mars, Incorporated, a renowned conglomerate encompassing pet care, confectionery, cooking, and food brands, has entered into a partnership with Jerusalem Venture Partners (JVP) to catalyze pioneering foodtech solutions in Israel. This unprecedented collaboration is set to spearhead research and development initiatives addressing global food, agriculture, and nutrition challenges. By joining forces with leading Israeli academic institutions like the Hebrew University, Weizmann Institute, Technion, Migall, and Tel Hai College, Mars endeavors to foster innovation across food, wellness, agriculture, and nutrition sectors. The partnership aims to unlock groundbreaking advancements in personalized nutrition and address sustainability concerns, offering scalable solutions to ensure food security while preserving the environment.
Through collaborations with JVP, Mars aims to nurture Israeli startups, incubate new ventures, and explore the convergence of food, health, and technology. Leveraging Israel’s innovative ecosystem, Mars Edge and the Mars Advanced Research Institute intend to tap into its expertise in food, health, and technology. This partnership underscores Mars’ commitment to leveraging scientific rigor and cutting-edge technology to tackle global societal challenges, especially those intensified by climate change. JVP, an established venture capital fund in Israel, sees foodtech as a crucial area for disruptive technologies, aiming to transform Israel’s Upper Galilee region into a global foodtech hub.
Mars, known for iconic brands like M&M’s and Snickers, emphasizes the significance of forward-thinking partnerships and collaborations to innovate in food technology. The collaboration strives to access and contribute to solutions vital for global challenges in agriculture, nutrition, and food security. This endeavor signifies Mars’ dedication to pioneering advancements in the food system, aligning with its legacy of innovation and commitment to creating a sustainable and healthy future.
Mars Inc.’s Assortment of Product Categories Explored
- Chocolate: Milk chocolate bars with diverse fillings and coatings
- Pet Food: Dry and wet pet food for dogs and cats, including specialized formulas catering to various breeds and health needs
- Food: Rice products, pasta sauces, Asian-inspired sauces and cooking products, pasta and sauces, encompassing a range of food brands
- Drinks: Sugar-free chewing gum, fruity flavored drinks, chocolate-flavored drinks, and mints
- Petcare: A network of veterinary hospitals and animal clinics, DNA tests for dogs, and a network of animal diagnostic laboratories
- Other: Veterinary services and products, food products, and snack foods
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Mars Inc.’s Brands Across Multiple Categories
| Category | Popular Brands |
| Chocolate | Mars, Snickers, Twix, M&M’s, Milky Way, 3 Musketeers |
| Pet Food | Pedigree, Whiskas, Royal Canin, Iams, Eukanuba, Sheba |
| Food | Ben’s Original, Uncle Ben’s, Dolmio, Suzi Wan, Cookee, Masterfoods |
| Drinks | Orbit, Skittles Drinks, M&M’s Drinks, Altoids |
| Petcare | VCA, WISDOM PANEL, Banfield, BluePearl, VCA Animal Diagnostic Centers |
| Other | Mars Veterinary Health, Mars Food, Mars Snacking |
The partnership between Mars, Incorporated, and Jerusalem Venture Partners signifies a transformative stride in food technology’s evolution. As Mars, with its iconic brands like M&M’s and Snickers, collaborates with Israel’s leading academic institutions and JVP, the vision is clear: to reimagine global food systems.
This innovative endeavor underscores Mars’ enduring commitment to harnessing technology, scientific research, and academia to address critical global challenges, particularly those exacerbated by climate change. As this partnership unfolds, driving the quest for sustainable and innovative food solutions, Mars Inc. continues its legacy of pioneering advancements, aiming to forge a healthier, more sustainable future for generations to come.
