Brand Spotlight

Twix by Mars: A Close Look at Israel Connections

Twix is a popular chocolate bar produced by Mars Inc., a global confectionery and pet food company. Mars Inc., known for its wide range of confectionery products, was founded by Franklin Clarence Mars in 1911. Franklin, an American entrepreneur, was born on September 24, 1882, in Hancock, Minnesota. He was of Scottish, French, and Cherokee descent. Franklin Mars is widely recognized for creating iconic chocolate treats such as Milky Way, Snickers, and of course, Twix. He established a successful business empire, focusing on producing high-quality chocolates and candies that quickly gained popularity worldwide. Today, Mars Inc. operates in over 80 countries and remains a leader in the confectionery industry.

Twix, one of Mars Inc.’s most well-known products, is a chocolate bar consisting of two biscuit fingers covered in caramel and milk chocolate. Launched in the United Kingdom in 1967, it was later introduced in the United States in 1979. Twix has become a beloved treat globally, praised for its delightful combination of textures and flavors. Mars Inc.’s commitment to quality and innovation has allowed Twix, along with other Mars products, to retain its popularity for decades. With its founder’s vision and the company’s extensive resources, Mars Inc. continues to provide delectable treats, making it one of the world’s leading confectionery producers.

See also: BMW – Israel Support: What You Need to Know

M&M Mars

Mars Production center in the United States

Twix Mars and Allegations of Israel Support

The Twix brand, which falls under the umbrella of Mars Incorporated, is being accused of supporting Israel and its activities in occupying Palestinian territories. This is due to the fact that the parent company of Twix, Mars Inc., has partnered with Jerusalem Venture Partners.

Furthermore, Mars is also collaborating in Research and Development investments. In an official statement, it was announced that “Mars will support Israeli start-ups and the formation of companies, and will work together with leading Israeli academic institutions, such as the Hebrew University, the Weizmann Institute, the Technion, Migall, and Tel Hai College, among others, to further Foodtech innovations.”

From these facts, it is clear that Mars Inc. is contributing to the economic development of Israel while simultaneously strengthening its activities of colonization in Palestinian lands.

Mars

Mars Office in the Europe

While Twix may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.

Navigating Business Views on the Israeli Occupation

To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:

  1. Input the brand or product name into the specified field.
  2. Press enter to initiate the search.
  3. Uncover detailed insights into the brand’s affiliations with Israel.

After understanding the association between the Twix brand by Mars and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.

Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.

Companies That Stand With Israel

The list of companies officially targeted for boycott by the global BDS movement

With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as bdsmovement.net and whoprofits.org.

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5 Comments

  1. Wally World, I liked the Sam Walton point of view, in the Sense that he Loved and cared about people’s lives!!!

  2. M H Reply

    Good prices but it’s always super crowded. The dressing room attendant is grumpy. I love their grocery ordering service, order online and pick up at a time that’s convenient for you. I love that you don’t have to go in, and it saves tons of time.

  3. Easily the best Walmart in treasure valley! I used to be a Walmart manager the customer service is amazing! And I would highly recommend of any of the Walmarts you visit this one

  4. Auto care needs more or better people. 2 1/2hrs for a set of 4 tires when I was told 1hr. Plenty of workers standing around with their hands in their pockets. Would NOT recommend getting your auto work done here

  5. We waited outside for about 25 minutes after calling in for order pick up at slot 6. When we finally called back, we were trying to be polite and not rush them. They stated “Oh we couldn’t remember which slot you were in, so no one wanted to bring it out.” Just call! They had our number. Then, the guy just spit next to our door before he unloaded. Anyway, I guess it’s walmart. What should I expect. Groceries were fine, so there was no harm but very poor service.

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