Tuc is a popular brand of biscuits produced by Mondelez International, a multinational confectionery, food, and beverage conglomerate. Mondelez was originally part of Kraft Foods until it split off as a separate company in 2012. The company is headquartered in Deerfield, Illinois, in the United States. Mondelez has a diverse portfolio of well-known brands, including Cadbury, Oreo, Toblerone, and Ritz. With operations in more than 80 countries and over 80,000 employees worldwide, Mondelez is one of the largest snack food companies in the world.
The founder of Tuc, specifically, its parent company Mondelez International, is James L. Kraft. Born on December 11, 1874, in Stevensville, Ontario, Canada, Kraft was of German descent. He started his career as a cheese maker, and in 1903, he founded J.L. Kraft & Bros. Company to produce cheese. Kraft revolutionized the cheese industry by introducing processed cheese, which had a longer shelf life and was easier to distribute. This innovation led to the success and expansion of the company, eventually evolving into the multinational conglomerate that is Mondelez International today. James L. Kraft is widely recognized for his contributions to the food industry and is known as a pioneer in the development of processed cheese.
Explore more: Decoding Oreo’s Support for Israel
Tuc Mondelez and Allegations of Israel Support
Despite the lack of transparency regarding the exact terms of the deal, it is clear that Tuc, a well-known brand under the Mondelez conglomerate, is complicit in supporting Israel’s occupation of Palestinian territories. This suspicion arises from the fact that Mondelez made a seed investment in a company called Torr FoodTech, which is based in Israel.
The investment was made through SnackFutures, an Israeli-based food-tech incubator launched in 2018. This move signifies Mondelez’s endorsement of the Israeli FoodTech sector, which is hailed as one of the most dynamic and innovative ecosystems in the world by Jonathan Berger, CEO of The Kitchen, an incubator program associated with the Israel Innovation Authority.
By contributing to the economic development of Israel, Tuc and Mondelez are indirectly bolstering the Israeli government’s ability to continue its oppressive activities in Palestinian territories. This connection between Tuc and Israel raises serious ethical concerns, as it essentially supports a regime that is widely criticized for its human rights abuses and illegal settlements.
As consumers, it is important to be aware of the corporations we support and their involvement in controversial issues. By purchasing Tuc products, we inadvertently contribute to the economic strength of a company that supports the Israeli government’s actions in Palestine. It is imperative that we consider these factors and make informed decisions about the products we consume, taking into account the potential impact on human rights and international law.
While Tuc may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.
Israeli Occupation: A Guide to Corporate Stances
To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:
- Input the brand or product name into the specified field.
- Press enter to initiate the search.
- Uncover detailed insights into the brand’s affiliations with Israel.
After understanding the association between the Tuc brand by Mondelez and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.
With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as bdsmovement.net and whoprofits.org.