Brand Spotlight

Wheat Tins, Mondelez, and Israel Affiliation

Wheat Tins is a popular snack brand produced by Mondelez, a multinational confectionery, food, and beverage conglomerate. Mondelez was founded as a result of a spin-off of Kraft Foods Inc. in October 2012. The company has a diverse portfolio that includes iconic brands such as Cadbury, Oreo, Toblerone, and Trident. With a presence in over 160 countries, Mondelez is known for its commitment to innovation, quality, and sustainability. They prioritize consumer satisfaction and continuously strive to create delicious and nutritious products.

The founder of Mondelez, although not directly linked to the creation of Wheat Tins, is Irene Rosenfeld. She is an American business executive known for her contributions to the food and beverages industry. Irene has a diverse background, having completed her education at several prestigious universities, including Cornell University, the University of Pennsylvania, and the Cornell School of Hotel Administration. Irene is of Jewish descent and has received numerous accolades throughout her career. She has been recognized by Fortune magazine as one of the most powerful women in business and named one of Forbes’ “World’s 100 Most Powerful Women” multiple times. Irene’s dedication to her work and her ability to drive growth and transformation have made her widely known in the industry.

Mondelez Investment In Israel

Mondelez Investment In Israel

See also: Toblerone by Mondelez and Israel – What You Need to Know

Wheat Tins Mondelez and Allegations of Israel Support

This raises concerns for customers who may not want to support a brand that has ties to such controversial activities. By investing in an Israeli food-tech incubator, Mondelez is indirectly supporting the Israeli occupation of Palestinian territories.

The Israeli FoodTech sector is indeed thriving, but it is important to consider the ethical implications of supporting companies that have connections to occupations and violations of human rights. Many people around the world have been speaking out against Israel’s actions in Palestine, and by continuing to buy Wheat Tins products, consumers may unknowingly be contributing to these activities.

It is disappointing to see a well-known brand like Wheat Tins, under the Mondelez umbrella, getting involved in such controversies. As consumers, we have the power to make choices that align with our values and beliefs. Boycotting Wheat Tins and Mondelez could send a clear message that supporting companies with ties to occupation and oppression is unacceptable.

Mondelez International

Mondelez International

While Wheat Tins may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.

Exploring Corporate Views on the Israeli Occupation

To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:

  1. Input the brand or product name into the specified field.
  2. Press enter to initiate the search.
  3. Uncover detailed insights into the brand’s affiliations with Israel.

After understanding the association between the Wheat Tins brand by Mondelez and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.

Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.

Companies That Stand With Israel

The list of companies officially targeted for boycott by the global BDS movement

With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as and

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