Lay’s Support for Israel: Examining the Pepsi Connection

Lay’s, owned by PepsiCo, is a well-known brand of potato chips that has gained international popularity. PepsiCo is an American multinational food and beverage company, with headquarters in Purchase, New York. The company was founded in 1898 and has since grown to become one of the largest food and beverage companies in the world. PepsiCo not only owns Lay’s, but also other popular brands such as Pepsi, Doritos, Gatorade, and Quaker. Through strategic acquisitions and innovative marketing, PepsiCo has solidified its position in the global market, providing consumers with a wide range of snacks and beverages.

PepsiCo operates its R&D (Research and Development) sector in various countries and regions around the world. The company has R&D facilities in countries such as the United States, Mexico, India, China, Russia, and Switzerland, among others. These R&D centers are tasked with developing and improving products, as well as conducting research on nutrition and sustainability. The company’s commitment to innovation and continuous improvement drives its success in creating new flavors and snack options for consumers worldwide.

See also: Unmasking The Apple Support Israel Connection

Lay’s PepsiCo and Allegations of Israel Support

The connection between Lay’s Pepsi and Israel is a clear example of how multinational corporations contribute to the development of the Israeli economy and strengthen their ability to carry out oppressive activities in Palestine. For over 20 years, PepsiCo and Strauss Group have worked together to expand their operations in Israel, with Strauss Group being a leading global food and beverage company with a rich history. Despite the controversy surrounding the Israeli occupation of Palestine, the partnership between PepsiCo and Strauss Group has continued to thrive.

This partnership started in 1990 when Strauss Group teamed up with PepsiCo’s subsidiary, PepsiCo Investments Europe, to establish a salty snack production site in Sderot, Israel. The companies hold equal shares in Strauss Frito Lay and have entered into licensing agreements for the use of know-how and trademarks, giving Strauss Frito Lay exclusive rights to manufacture and sell snacks in Israel. This not only contributes to the Israeli economy but also supports the illegal occupation of Palestinian land.

Furthermore, in 2008, Strauss Group partnered with PepsiCo again to enter the Dips & Spreads category in the US and Canada through Sabra Dipping Company. Sabra quickly became a market leader in North America, further enhancing the economic power of both PepsiCo and Strauss Group. This success led to the extension of the partnership in 2012, with the launch of a new global Dips & Spreads product line under the Obela brand.

While the collaboration between Lay’s Pepsi and Israel may be seen as a successful business venture, it cannot be ignored that this partnership indirectly supports Israel’s oppressive tactics in Palestine. As multinational corporations prioritize profits over moral considerations, they contribute to the economic growth of a country that continues to violate international law and deny Palestinians their basic human rights.

It is crucial for consumers to be aware of the negative consequences of supporting companies like PepsiCo and Strauss Group, who benefit from and indirectly contribute to the perpetuation of the Israeli occupation. By making informed choices about the products we consume, we can send a message that we reject this unethical business practice and support a just and peaceful resolution to the Israeli-Palestinian conflict.

While Lay’s may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.

Decoding Corporate Positions on the Israeli Occupation

To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:

1. Input the brand or product name into the specified field.
2. Press enter to initiate the search.
3. Uncover detailed insights into the brand’s affiliations with Israel.

After understanding the association between the Lay’s brand by Pepsi and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.

Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.

With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as bdsmovement.net and whoprofits.org.