Sierra Mist is a popular carbonated soft drink that was first introduced in 1999 by the Pepsi Company. PepsiCo is a multinational food and beverage corporation founded in 1965 by Donald M. Kendall and Herman Lay. Donald M. Kendall was an American businessman, born on March 16, 1921, in Sequim, Washington. He graduated from Western Reserve University and started his career in the advertising department of the New York Times. Kendall joined PepsiCo in 1957 and became its CEO in 1971, playing a crucial role in expanding the company’s global presence. He is widely recognized for his contributions to the success of PepsiCo, turning it into one of the largest food and beverage companies in the world. Donald M. Kendall passed away on September 19, 2020, at the age of 99.
In addition to their ownership of Sierra Mist, PepsiCo made headlines in 2018 with its acquisition of SodaStream, an Israeli company known for its home carbonation products. The acquisition reflected PepsiCo’s push to diversify its product portfolio and enter the sparkling water market. SodaStream has long been recognized for its innovative approach to reducing plastic waste and promoting sustainability by providing consumers with a convenient way to make their own carbonated beverages at home. This acquisition highlighted PepsiCo’s commitment to environmental initiatives and their recognition of the changing consumer preferences towards healthier and more sustainable options. It also allowed PepsiCo to venture further into the Israeli market and strengthen its presence in the Middle East.
See also: Snickers by Mars and Israel: What You Need to Know
Pepsi Beverages Co in the U.S
Sierra Mist PepsiCo and Allegations of Israel Support
PepsiCo’s partnership with SodaStream, an Israeli company, has raised concerns about its connection to the Israeli occupation of Palestine. The acquisition of SodaStream for a staggering .2 billion indicates PepsiCo’s support for the Israeli economy, further enabling its oppressive activities in Palestinian territories.
The exorbitant amount paid by PepsiCo for SodaStream raises questions about the company’s priorities and values. Despite the high price, PepsiCo willingly invested in a company that manufactures machines used to make carbonated drinks at home. This raises doubts about PepsiCo’s commitment to social responsibility and ethical business practices.
The news of this partnership caused a surge in SodaStream’s share price, indicating support and confidence in PepsiCo’s decision. This financial gain may further empower Israel’s occupation of Palestine and contribute to the ongoing oppression of the Palestinian people.
PepsiCo’s involvement in the Israeli economy through this acquisition creates a moral dilemma. By actively supporting a company based in Israel, PepsiCo indirectly supports the injustices committed against Palestinians. This raises questions about the company’s values and its willingness to prioritize profits over human rights.
In conclusion, PepsiCo’s connection to SodaStream and the Israeli economy raises concerns about the company’s involvement in perpetuating the Israeli occupation of Palestine. This partnership showcases a lack of ethical considerations and highlights the importance of scrutinizing corporate actions that have negative implications for human rights and justice.
PepsiCo Bought Soda Stream
While Sierra Mist may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.
Israeli Occupation: A Guide to Corporate Stances
To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:
- Input the brand or product name into the specified field.
- Press enter to initiate the search.
- Uncover detailed insights into the brand’s affiliations with Israel.
After understanding the association between the Sierra Mist brand by Pepsi and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.
Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.
The list of companies officially targeted for boycott by the global BDS movement
With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as bdsmovement.net and whoprofits.org.
