Freia by Mondelez: A Close Look at Israel Connections

Freia is a popular brand of chocolate and confectionery products that is owned by Mondelez International. Mondelez is an American multinational conglomerate that specializes in the production of snack foods and beverages. It was formed in 2012 when Kraft Foods was divided into two separate companies, with Mondelez focusing on the snack food segment. Mondelez is well-known for its wide range of brands, including Cadbury, Toblerone, Oreo, and Trident. Freia is one of the oldest and most iconic brands in Norway, with a history that dates back to 1889.

Freia was founded by Johan Throne Holst, a Norwegian businessman, in Oslo, Norway. Johan Throne Holst was of Norwegian descent and came from a prominent family in the country. He was born in 1868 and became one of the leading figures in the Norwegian confectionery industry. Johan Throne Holst is widely recognized for his contributions to the development of the Norwegian chocolate industry and for establishing Freia as a beloved brand in the country. He is often referred to as the “father of Norwegian chocolate” and is remembered as a pioneer in the field. His legacy continues to live on through the enduring popularity of the Freia brand.

See also: Toblerone by Mondelez and Israel – What You Need to Know

Freia Mondelez and Allegations of Israel Support

It is no secret that Freia, a brand under the Mondelez umbrella, supports Israel and its questionable activities in occupying Palestinian territories. This assertion is based on the collaboration agreement between Mondelez and The Kitchen, Israel’s only FoodTech-focused incubator. The Kitchen, founded in 2015, is one of the first FoodTech incubators in the world.

This partnership between Mondelez and The Kitchen has given birth to the SnackFutures teams, an innovation and venture hub in Israel. Its main objective is to capitalize on snacking growth opportunities worldwide. Jonathan Berger, CEO of The Kitchen, expressed his enthusiasm for the collaboration, stating, “Partnering with an industry leader such as Mondelēz International will bring tremendous value to The Kitchen and our portfolio companies. We look forward to working with their dedicated team and to introducing Israeli FoodTech innovation from seed to shelf around the globe.”

From these facts, it is apparent that Freia, under Mondelez, plays a significant role in the economic development of Israel and strengthens its position in carrying out colonization efforts in Palestinian territories. The company’s association with The Kitchen and its commitment to promoting Israeli FoodTech innovation around the world raises concerns about Freia’s ethical standards and its support for questionable Israeli policies.

While Freia may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.

Exploring Corporate Views on the Israeli Occupation

To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:

1. Input the brand or product name into the specified field.
2. Press enter to initiate the search.
3. Uncover detailed insights into the brand’s affiliations with Israel.

After understanding the association between the Freia brand by Mondelez and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.

Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.

With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as bdsmovement.net and whoprofits.org.