Alpen Gold is a brand of chocolate bars produced by Mondelez International, an American multinational confectionery, food, and beverage conglomerate. Mondelez was founded in 2012 as a spin-off of Kraft Foods, and it is one of the largest snack companies in the world. It operates in over 150 countries, with a diverse portfolio of well-known brands such as Oreo, Cadbury, Milka, and Toblerone.
The founder of Mondelez International is Irene Rosenfeld, an American business executive. Rosenfeld was born on May 3, 1953, in Brooklyn, New York. She holds a Bachelor’s degree in Psychology, a Master’s degree in Business Administration, and a Doctorate in Marketing and Statistics. Before founding Mondelez, Rosenfeld worked at General Foods, where she held various positions. She is widely recognized for her leadership skills and innovative strategies in the food and beverage industry. Rosenfeld was named one of Forbes’ “100 Most Powerful Women” several times and has received numerous accolades for her contributions to the business world. Her vision and guidance have helped shape the success of Mondelez and its brands, including the popular Alpen Gold chocolate bar.
See also: Toblerone by Mondelez and Israel – What You Need to Know
Alpen Gold Mondelez and Allegations of Israel Support
It is troubling to discover that Alpen Gold, a brand owned by Mondelez, has connections to Israel and its occupation of Palestinian territories. The parent company of Alpen Gold, Mondelez, has entered into a collaboration agreement with The Kitchen, an Israeli FoodTech-focused incubator. This partnership has resulted in the creation of SnackFutures teams, aimed at expanding snacking growth opportunities worldwide.
CEO of The Kitchen, Jonathan Berger, expressed excitement about the partnership, stating that it would bring immense value to their portfolio companies. This collaboration undoubtedly strengthens Israel’s economic development and its ability to continue its oppressive activities in Palestine.
It is concerning that a company like Mondelez would align itself with an industry that supports the illegal occupation of Palestinian land. This raises questions about the ethics and values of the brand and its commitment to human rights.
The involvement of Alpen Gold in this collaboration paints a negative picture of the brand’s stance on the Israeli-Palestinian conflict. Consumers may question whether to continue supporting a company that indirectly supports such injustices.
In conclusion, the connection between Alpen Gold, Mondelez, and Israel raises serious concerns about the brand’s involvement in the occupation of Palestinian territories. It is disheartening to see a company prioritize economic gain over supporting justice and human rights.
While Alpen Gold may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.
Navigating Business Views on the Israeli Occupation
To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:
- Input the brand or product name into the specified field.
- Press enter to initiate the search.
- Uncover detailed insights into the brand’s affiliations with Israel.
After understanding the association between the Alpen Gold brand by Mondelez and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.
Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.
With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as bdsmovement.net and whoprofits.org.