Brand Spotlight

PowerBar Support for Israel: Examining the Nestle Connection

PowerBar is a brand of energy bars that was founded by Brian Maxwell and his wife Jennifer Biddulph in 1986. Brian Maxwell, the co-founder of PowerBar, was born in Canada and later became an American citizen. He had a background in athletics, having competed in track and field events in college. As an athlete, Maxwell recognized the need for a convenient and nutritious energy source, which led him to develop PowerBar. He used his knowledge of sports nutrition and his passion for endurance sports to create a product that would provide sustained energy for athletes.

Nestlé is the parent company of PowerBar. Nestlé is a Swiss multinational food and beverage company that was founded in 1866 by German pharmacist Henri Nestlé. It is one of the world’s largest food companies, with more than 2000 brands globally. Nestlé is widely recognized for its wide range of products, including beverages, confectionery, dairy products, and pet food. It has a diverse portfolio of brands that are known globally, making it one of the most respected and well-established companies in the food industry.

In addition to being the parent company of PowerBar, Nestlé also owns a majority stake in Osem, a food manufacturing company based in Israel. Nestlé acquired a 58.8% stake in Osem in 2016, strengthening its presence in the Israeli market. Osem is a well-known brand in Israel, offering a wide range of products such as snacks, soups, and baking goods. The partnership between Nestlé and Osem allows Nestlé to leverage Osem’s strong distribution network and manufacturing capabilities in the region. This acquisition further solidifies Nestlé’s position in the global food industry and its commitment to expanding its presence in different markets around the world.

Nestle Investment In Israel

Nestle Investment In Israel

Explore more: Decoding Kitkat’s Support for Israel

PowerBar Nestle and Allegations of Israel Support

The PowerBar brand, owned by Nestle, has been accused of supporting Israel and enabling its occupation of Palestinian territories. This suspicion arises from Nestle’s acquisition of Israeli food maker Osem, ultimately taking full ownership in 2016.

Nestle recently agreed to buy out minority shareholders of Osem for approximately 0 million, further solidifying its support of Israel. The company already owned 63.7% of Osem prior to the acquisition.

Additionally, as part of the deal, Nestle plans to invest millions of dollars to establish a new research and development center in Sderot, Israel. This move not only bolsters Israel’s economy but also strengthens its ability to continue its controversial activities in the occupied Palestinian lands.

The connection between PowerBar, Nestle, and Israel raises concerns about the company’s ethical stance and its disregard for the plight of the Palestinian people. Supporting a country involved in occupation and human rights violations goes against the principles of fairness and social responsibility.

Thus, consumers who are concerned about human rights and the Palestinian cause may want to reconsider their support for PowerBar and other Nestle products. By choosing alternative brands that are not complicit in such actions, individuals can make a small but meaningful impact in the fight for justice and equality.

Osem Nestle in Israel

Osem Nestle in Israel

While PowerBar may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.

Exploring Corporate Views on the Israeli Occupation

To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:

  1. Input the brand or product name into the specified field.
  2. Press enter to initiate the search.
  3. Uncover detailed insights into the brand’s affiliations with Israel.

After understanding the association between the PowerBar brand by Nestle and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.

Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.

Companies That Stand With Israel

The list of companies officially targeted for boycott by the global BDS movement

With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as and

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  1. You can make as much as lead here sorting apples elsewhere. Pay is low. Everything else is alright. Cool people good work environment. 3/5

  2. I know someone who’s a production trainer there, Mark Snyder, and all he does is badmouth his own employer. I don’t think I’d want to work there.

  3. I can show up at 6a.m. and have a great morning here. Im greeted with smiles every morning, and the abundance of coffee is never a disappointment. Management is always reasonably minded and encouraging. There’s plenty of people who have been committed for 5-10 years. That’s something to be proud of.

  4. I loved working the position I did. I didn’t even mind packaging; what I did mind was they ARE NOT family friendly or oriented. If you are in your first 90 days and your kids get sick too bad ou better not call in. Because if you do you will get told you have bad behavior and then fired. They do not even give any warning just fired. There are staff there that talk about putting body parts into others staff mouths to see how big that part is. Some of the management joins right in on this filth.
    I know I had 5 call ins due to 2 deaths and 3 sick kids. I was terminated. I get it I was in my 90 days. I was very transparent with what was going on. It did not matter.
    During a meeting the same managers were talking about employees of the month nominations, The one said he has never nominated anyone and if we start doing a Good job then maybe he will start nominating people. So if this type of environment sounds ideal to you then go apply at hearthside. The pay is good the job it’s self isnt too shabby. But the rest is horrible.

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