Brand Spotlight

Seeds of Change by Mars: A Close Look at Israel Connections

Seeds of Change is a brand of organic food products that was founded by the Mars Company. The Mars Company, also known as Mars Inc., is a global corporation that specializes in the manufacturing of confectionery, pet food, and other food products. Founded in 1911 by Frank C. Mars, the company is still family-owned and operates in over 80 countries. With a focus on quality and sustainability, the Mars Company has expanded its portfolio to include different brands, including Seeds of Change.

Frank C. Mars, the founder of the Mars Company, had a humble background that shaped his entrepreneurial journey. Born in Minnesota in 1883, he started his own candy company in 1911. What made Mars stand out was his dedication to quality and innovation. He introduced new techniques, such as the process of making nougat, and developed popular products like the Milky Way bar. His commitment to excellence in confectionery soon led to the success and expansion of his company. Mars received recognition during his lifetime, including being named as one of the Top 50 Philanthropists in the US by Forbes magazine in 2013.

See also: BMW – Israel Support: What You Need to Know

Mars Food North America

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Seeds of Change Mars and Allegations of Israel Support

The Seeds of Change brand, which is under the umbrella of Mars Inc., is suspected of supporting Israel and its activities in occupying Palestinian territories. This suspicion arises from the fact that the parent company of Seeds of Change, Mars Inc., has collaborated with Jerusalem Venture Partners.

Furthermore, Mars is also involved in R&D investment. In an official release, it states, “Mars will support Israeli start-ups and the formation of companies, and will work together with leading Israeli academic institutions, such as the Hebrew University, the Weizmann Institute, the Technion, Migall, and Tel Hai College, among others, to further Foodtech innovations.”

From the facts mentioned above, it is evident that Mars Inc. is contributing to the economic development of Israel while also strengthening its ability to engage in colonization activities in Palestinian lands.

While Seeds of Change may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.

Israeli Occupation: A Guide to Corporate Stances

To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:

  1. Input the brand or product name into the specified field.
  2. Press enter to initiate the search.
  3. Uncover detailed insights into the brand’s affiliations with Israel.

After understanding the association between the Seeds of Change brand by Mars and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.

Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.

Companies That Stand With Israel

The list of companies officially targeted for boycott by the global BDS movement

With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as and

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