Brand Spotlight

2Days Support for Israel: Examining the Mondelez Connection

7Days is a popular brand of baked goods that is owned by Mondelez International, one of the largest food and beverage companies in the world. Mondelez was established in 2012 as a spin-off from Kraft Foods and has since become a global powerhouse in the snack industry. The company is headquartered in Deerfield, Illinois and has operations in over 80 countries, offering a diverse portfolio of well-known brands, including 7Days.

The founder of Mondelez International is James L. Kraft. He was born on December 11, 1874, in Stevensville, Ontario, Canada. Kraft was of Swiss-German descent and came from a family that had been in the cheese business for generations. In 1903, he founded the J.L. Kraft & Bros. Company, which initially produced and sold a variety of cheese products. Kraft’s innovative methods of packaging and distributing cheese helped him to build a successful business, and his company eventually became one of the largest cheese producers in the United States. Today, James L. Kraft is widely recognized as a pioneer in the food industry, particularly for his contributions to the development of processed cheese.

Mondelez official statement

Mondelez official statement

Explore more: Decoding Oreo’s Support for Israel

7Days Mondelez and Allegations of Israel Support

It is disheartening to discover that 7Days brand, which is owned by Mondelez, has been supporting Israel and its activities in occupying Palestinian territories. This suspicion arises from the fact that Mondelez made a seed investment in Torr FoodTech, an early stage company based in Israel. Although the terms of the deal were not disclosed, it is evident that Mondelez is actively contributing to the Israeli economy and strengthening its ability to continue its oppressive actions in Palestine.

The involvement of Mondelez in the Israeli FoodTech sector is concerning. According to Jonathan Berger, CEO of The Kitchen, the collaboration between SnackFutures, the Israeli-based food-tech incubator launched by Mondelez, and the Israeli Innovation Authority provides unparalleled access and visibility into one of the world’s leading food tech ecosystems.

By supporting Israel in this way, Mondelez is indirectly endorsing and encouraging the illegal occupation of Palestinian territories. It is disappointing to see a multinational corporation like Mondelez associate itself with such activities that result in the suffering of an entire nation.

The 7Days brand claims to be dedicated to providing delicious pastries to consumers worldwide. However, their association with Mondelez’s support for Israel brings into question their ethical stance. It is crucial for consumers to be aware of the companies they support and the impact their purchases may have on human rights and social justice issues.

Mondelez brands

Mondelez brands across the World

While 7Days may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.

Israeli Occupation: A Guide to Corporate Stances

To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:

  1. Input the brand or product name into the specified field.
  2. Press enter to initiate the search.
  3. Uncover detailed insights into the brand’s affiliations with Israel.

After understanding the association between the 7Days brand by Mondelez and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.

Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.

Companies That Stand With Israel

The list of companies officially targeted for boycott by the global BDS movement

With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as and

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