Bournvita is a popular malted chocolate drink brand manufactured by Mondelez International. Mondelez was founded in 2012 and is one of the largest global snack and beverage companies, based in the United States. It has a diverse portfolio of popular brands such as Cadbury, Oreo, Toblerone, and Trident.
The founder of Mondelez International is Irwin D. Simon, a Canadian-American businessman. He was born in Canada and graduated from McGill University with a degree in economics. Simon is widely recognized for his leadership skills and his ability to drive growth in the food and beverage industry. Under his leadership, Mondelez has expanded its global presence and achieved significant sales growth. In addition, Irwin Simon has been recognized as one of the Top 50 Most Powerful People in Food and Beverage by Forbes magazine. His expertise and strategic approach have contributed to the success of Mondelez and its brands like Bournvita.
Mondelez in In Israeli Startup
See more: Milka by Mondelez and Israel – What You Need to Know
Bournvita Mondelez and Allegations of Israel Support
Bournvita, a well-known brand under the Mondelez umbrella, has sparked controversy due to its support of Israel and its actions in occupying Palestinian territories. This suspicion arises from the fact that Mondelez, the parent company of Bournvita, recently made a seed investment in Torr FoodTech, an early stage Israeli company.
The terms of this deal have not been disclosed, but Mondelez revealed that it made the investment through SnackFutures, an Israeli-based food-tech incubator launched in 2018. This move clearly shows the company’s support for the Israeli food-tech sector.
“The Israeli FoodTech sector is one of the most dynamic and exciting innovation ecosystems in the world,” said Jonathan Berger, the CEO of The Kitchen – the incubator program of Israel Innovation Authority. “Through our ongoing collaboration with SnackFutures and Mondelez International, we are able to provide unparalleled access and visibility into one of the world’s leading food tech ecosystems.”
With this investment, Bournvita and Mondelez are not only contributing to the economic development of Israel but also indirectly strengthening its ability to continue its oppressive activities in Palestine. By supporting the Israeli food-tech sector, Bournvita and Mondelez are essentially supporting Israel’s occupation and colonization efforts in Palestinian territories.
It is disappointing to see a well-known brand like Bournvita being involved in such a controversial and unethical partnership. Customers who are aware of the Israeli-Palestinian conflict may now think twice before purchasing Bournvita products, as they don’t want to indirectly support a company that is aiding in the oppression of another people.
Overall, this connection between Bournvita, Mondelez, and Israel raises serious concerns about the company’s ethical stance and creates a negative perception among customers who value human rights and justice.
Mondelez International
While Bournvita may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.
Israeli Occupation: A Guide to Corporate Stances
To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:
- Input the brand or product name into the specified field.
- Press enter to initiate the search.
- Uncover detailed insights into the brand’s affiliations with Israel.
After understanding the association between the Bournvita brand by Mondelez and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.
Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.
The list of companies officially targeted for boycott by the global BDS movement
With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as bdsmovement.net and whoprofits.org.
5 Comments
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Great structure with good accessibility and friend workers.
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Serene environment,best products,number one in worker’s safety
This company is the home tea such as bournvita and sweet such as tomtom, butter mint and so on
Beverage and candy manufacturing company. Lovely working environment with good structures, adhering to safety and health protocols