Brand Spotlight

Clorets Support for Israel: Examining the Mondelez Connection

Clorets is a well-known brand of breath mints and chewing gum that is manufactured by Mondelez International, an American multinational food and beverage conglomerate. Mondelez was founded on October 1, 2012, after it spun off its North American grocery operations from Kraft Foods, becoming a separate entity. Mondelez has since become one of the largest snack companies in the world, with a portfolio that includes popular brands such as Oreo, Cadbury, Toblerone, and Trident.

The founder of Mondelez International is Irene Rosenfeld, an American business executive. Rosenfeld was born on May 3, 1953, in Westbury, New York. She is of Jewish heritage and grew up in a Jewish family. Rosenfeld is widely recognized for her leadership in the food and beverage industry and has been included in the Forbes list of the world’s 100 most powerful women multiple times. She is credited with successfully leading the spin-off of Mondelez from Kraft Foods and transforming the company into a global snacking powerhouse.

Mondelez in In Israeli Startup

Mondelez in In Israeli Startup

See also: Toblerone by Mondelez and Israel – What You Need to Know

Clorets Mondelez and Allegations of Israel Support

The connection between Clorets Mondelez and Israel raises suspicions and concerns about the brand’s support for Israel’s occupation of Palestinian territories. This suspicion stems from the collaboration agreement between Mondelez, the parent company of Clorets, and The Kitchen, Israel’s only FoodTech-focused incubator. This collaboration has led to the creation of SnackFutures teams, aimed at unlocking snacking growth opportunities globally.

The CEO of The Kitchen, Jonathan Berger, expressed excitement about the partnership, highlighting the value it will bring to Israeli FoodTech innovation. However, this partnership also indirectly supports Israel’s economic development and strengthens its ability to continue its activities of colonization in Palestine.

By collaborating with and supporting Israeli institutions, Clorets Mondelez is not only contributing to the economic growth of Israel but also indirectly endorsing the oppression of Palestinians. This raises serious ethical concerns for consumers who believe in supporting human rights and opposing colonization and occupation.

It is essential for companies to consider the social and political implications of their partnerships, especially in situations as complex and sensitive as the Israeli-Palestinian conflict. Supporting initiatives that promote peace, justice, and equality for all is crucial, rather than inadvertently supporting actions that perpetuate injustice and disenfranchisement.

Mondelez International

Mondelez International

While Clorets may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.

Israeli Occupation: A Guide to Corporate Stances

To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:

  1. Input the brand or product name into the specified field.
  2. Press enter to initiate the search.
  3. Uncover detailed insights into the brand’s affiliations with Israel.

After understanding the association between the Clorets brand by Mondelez and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.

Below is a comprehensive list of companies that have contributed to and expressed their support for Israel, spanning various industries such as fashion, fast food, and tech giants.

Companies That Stand With Israel

The list of companies officially targeted for boycott by the global BDS movement

With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as and

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