Tang is a popular powdered drink mix brand that is owned by the multinational food and beverage company Mondelez International. Mondelez, formerly known as Kraft Foods, was founded by James L. Kraft in 1903. James Kraft was an American businessman of Canadian descent. He was born in Stevensville, Ontario, Canada in 1874. Kraft started his business by selling cheese door-to-door and eventually expanded his product line to include other dairy products. Under his leadership, Kraft Foods became a leading manufacturer of food and beverage products, including famous brands like Jell-O, Maxwell House coffee, and of course, Tang.
As for Tang, it was created by food scientist William A. Mitchell, who worked for General Foods Corporation, a subsidiary of Kraft Foods at the time. Mitchell was an American chemist of Scottish and Swedish descent. He received his Bachelor of Science degree in chemistry from the University of Chicago and later earned his Ph.D. in biochemistry from the University of Wisconsin-Madison. Mitchell is widely recognized for his contributions to the food industry, particularly for inventing various products such as Pop Rocks, Cool Whip, and Tang. His work with Tang was groundbreaking as it revolutionized the powdered drink market, offering a convenient and delicious way to enjoy fruit-flavored drinks.
Tang Mondelez and Allegations of Israel Support
This collaboration between Tang, a brand owned by Mondelez, and Israel’s FoodTech-focused incubator, The Kitchen, raises suspicions about their support for Israel’s occupation of Palestinian territories. The creation of SnackFutures teams in Israel by Mondelez is seen as a way to unlock snacking growth opportunities worldwide, but it also strengthens Israel’s economy and its activities in colonization. Jonathan Berger, CEO of The Kitchen, expresses excitement about partnering with Mondelez and introducing Israeli FoodTech innovation globally. From this fact, it is clear that Tang from Mondelez contributes to the economic development of Israel, while also supporting its activities in colonizing Palestinian land.
While Tang may not be officially designated on the boycott list as outlined on BDS Movement, it finds itself featured on platforms like Thewitness, which compiles information about companies associated with the Israeli occupation.
Navigating Business Views on the Israeli Occupation
To access an extensive list of companies linked to Israel or with origins in the region through the Israeli Product Checker provided above, follow these straightforward steps:
- Input the brand or product name into the specified field.
- Press enter to initiate the search.
- Uncover detailed insights into the brand’s affiliations with Israel.
After understanding the association between the Tang brand by Mondelez and its support for the establishment of Israel in Palestinian territory, it would be beneficial for you to explore several other well-known companies and products.
With the references above, consumers are encouraged to be more aware of their consumption choices and the flow of money to ensure that our resources are not used to harm humanity and violate the rights of Palestinian citizens. For further information on globally boycotted companies, you can explore sites such as bdsmovement.net and whoprofits.org.